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Sports and Entertainment Marketing

Credos

 

“Live by the golden rule.”

At SmoothStone Partners no one receives a traditional salary. All talent-partners bill clients directly with neither a middle man nor administrative fee. All work is assigned by referral, based on competence and character. Engagements are largely structured on a “pay for performance” basis.

The concept of “what goes around comes back around” applies to all we do.That includes partners referring their clients to me in my role of chief marketing officer, brand strategist or executive creative director. Though my market rate is $200 I normally bill clients at a rate of $90 per hour and work quickly; in contrast to some agency executives who take twice as long to get the same result at 2x the price for strategy, planning and creative guidance.

“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great. When you are seeking to bring big plans to fruition, it is important with whom you regularly associate. Hang out friends who are like-minded and who are also designing purpose-filled lives. Similarly be that kind of a friend to your friends.”   Mark Twain

“If you’re not happy to be alive today you may as well go home because we’re all just going to burn you out.”   The late Sean McCabe

“Stay hungry. Stay foolish.”   Whole Earth Catalog, circa 1975 (popularized by the late Steve Jobs)

“At the height of complexity is simplicity.”   Albert Einstein

“The role of a creative leader is not to have all the ideas; it’s to create a culture where everyone can have ideas…” Ken Robinson

“Creatively I’m not that gifted. But the Lord gave me a keen eye and sensitive ear for inner and outer beauty which in some cases is better.”   Me