Sports and Entertainment Marketing


Business Development, Marketing and Fundraising

∞  Directed creative concepts for RealNetworks’ acquisition test that outperformed the top-producing control strategies by nearly 100% with the most complex and successful online campaign in Rhapsody Music history.

∞  Initiated multi-million dollar marketing strategy for DirecTV that resulted in executing the nation’s first-ever acquisition roll-out using a fleet of Hummers and wireless devices to capture leads and subscriptions.

  Helped Nautilus become the world’s largest mid-priced treadmill company through integrated marketing campaigns for its most profitable and fastest growing division (Trimline).

∞  Produced 30,000 room nights worth $16 million by supervising national lead generation campaign for TEDC.

∞  Increased annual revenue from $90 million to $200 million in three years by leading multi-phase direct marketing campaigns for FHP, one of the nation’s largest HMOs.

∞  Grew Mercy Ships into the world’s largest maritime relief charity through wide-ranging marketing programs including North American and European fundraising, PR, events, advertising, publishing, and video.

∞  Generated a record $25 million / 55,000 new donors by managing direct mail roll-out for World Vision.

∞  Raised millions of dollars for various nonprofit organizations such as Youth With A Mission, educational institutions and economic development councils.

As Contract Sales Executive For Clients And Employers

  Generated Fortune 1000 account wins, presentations and new business opportunities for Seattle’s top technology-based marketing firms. Used innovative prospecting and presentation techniques to win new accounts including DirecTV, the 2010 Winter Olympics, World Vision, Macromedia, HouseValues.com, RealNetworks, Better Homes & Gardens, Turner Broadcasting, Bartell Drugs, Home Depot and others.

∞  Won 13 new accounts billing over $3.5 million in 22 months, nearly all from cold-calling for Seattle’s largest independent advertising agency. New clients included Princess Alaska Lodges and Tours, Alaska Seafood Marketing Institute, Taco Del Mar, Sonicare, Flexcar, StockPot Soups (Campbell’s), Heart of Washington, Pacific Coast Feather, Seattle/King County Economic Development Council and others.

∞  Cold-called, pitched and won over 30 new advertising clients producing 70% of total agency revenue and profits for a leading Texas’ design agency. New accounts included Nautilus Fitness (Trimline), Bell Helicopter/Premier Aviation, Sheraton Hotels, Invensys Software and others.

∞  Established 12 new accounts in 10-month new business prospecting blitz with a 48% profit margin on billings for two years as Account Supervisor for the nation’s largest independent direct marketing agency (now DraftFCB). New clients included Bausch & Lomb, JD Power, Princess Cruises Resorts, Union Bank and others.

∞  The # 1 producer in 2,500-person sales force for nearly four years with Rollins as National Account Executive.