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Sports and Entertainment Marketing

Philosophy

Sales Growth Strategies for Sports, Entertainment and Lifestyle Brands

At SSP we believe the success or failure of any sales or marketing initiative depends on three equally important components: Science, Sport and Theater.

For any outreach to be successful you must work the numbers to achieve an acceptable ROI. This relates to your fixed and variable costs, projected income and conversion rates—the specific number of prospects you must reach to convert them to customers and ultimately to become high-profit, lifelong brand loyalists. It’s primarily a left brain function. That’s Science.

To achieve conquest you must engage in fierce competitive battle in gain marketshare. You must know your competitor’s weaknesses, your customers’ pain points and your unique value proposition—then apply it with abandon. You play to win. That’s Sport.

To get the attention of your audience, to turn their heads in a crowded sea of suspects you must have a wow factor. You must be different, memorable, and likeable. That often requires an element of drama. That’s Theater.

By using these three disciples—science, sport and theater—SmoothStone Partners battle hand in hand, side by side with our clients to achieve a single objective: market preeminence, whether in your neighborhood or around the globe.